Sahil Sharma

Co-Founder GoldenCircle

Startups have always been all about growth. However, the trend has shifted from growth at all cost to profitable growth. This is because investors are now more focused on the long-term potential of startups rather than short-term profits. It's not a secret that in the current market investors are not rewarding growth at all cost and the number of investments that reward growth at all cost is declining. Investors want to see companies grow in a sustainable manner and not through aggressive acquisitions. Here's what's going on in a typical board room right now 👇

Sahil Sharma

Co-Founder GoldenCircle

Startups needs to change 3 things - 1. Shift to funnel level CAC - To drive profitability, you have to understand CAC at the funnel level, not overall. Build real time infrastructure to see conversion and CAC for expensive programs like ads. 2. Invest in conversion not on demand - There are 2 growth levers: (a).Demand - helps you get in front of the right buyers. It could be your website traffic or app installs. (b). Conversion - people who buy your product. 80% focus should be shifted on converting a user rather than generating the demand. 3.Launch new initiatives and programs on a frequent basis - All new programs require optimization to become profitable. Most never do. Fund experimentation liberally, but in small amounts until you get to know what is working for you.

Sahil Sharma

Co-Founder GoldenCircle

3 months later: growth is dead. Here's the conversation at the next board meeting: Board: Why aren't you growing faster? Your competitors are outpacing you. CRO: We don't have the pipeline. CEO: Let's hire a new CMO. CFO: *IPL* And the conversation will go on loop. Why does this conversation keep happening? For a decade we've built ad-centric growth engines that wasted $19 out of every $20.

Sahil Sharma

Co-Founder GoldenCircle

CFOs & CEOs should partner with the CMO to understand their growth levers, cash guzzlers & efficiency drivers. Reallocate your budget & team to drive efficient growth from the ground up. Otherwise you'll throw the baby out with the bath water & your company will pay the price.

Sahil Sharma

Co-Founder GoldenCircle

Board: Capital becomes expensive. You need a path to profitability. CEO: We need to grow more efficiently. CFO: Marketing spends a lot. What parts drive revenue? CMO: It's hard to pinpoint CFO: Let's cut it all

Sajeev Benny

Certified Customer Success Manager Open for new opportunities

Rightly put Sahil. Companies should focus on retention rather than acquisition. It's time for CCO (Chief Customer Officers) to step up and connect the dots of retention and revenue through a customer-led approach.

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